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Overview

Naturebox is an online service that delivers a wide assortment of healthy snacks on a subscription basis. Naturebox is based in San Carlos, California and launched in 2012 as one of the first subscription box services to deliver healthy snacks. 

Today they offer more than 100 different snacks to choose from. Naturebox makes it easy to check out what ingredients they use and why. A snack box comes with several personally selected packages and you can get them weekly, bi-weekly, or monthly.

Problem & Solution

Naturebox is not using one consistent trademark. The brand logo needs a consistent style applied across all touch-points to be identifiable. The current Naturebox branding system is not unified and does not strongly differentiate them from the competition in their very crowded market.

In order to build a comprehensive branding solution, new branding of all components will be created and applied with a unique and modern style to set them apart from their competitors.

 
 
 

Logo Thumbnails

 
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Digital Roughs

 
 
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Final Logo

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The letters are arranged as a box make them more iconic and a leaf symbolizing their all-natural ingredients is used in place of the letter "O". The serif typeface Superclarendon gives the logo a more organic and inviting look. The bold silhouette ensures that the logo can be recognized at low resolutions, from afar and on mobile devices.

 
 
 

Color Palette

 
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Type Palette

 
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Icon Set

 
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Snack Pouch Packaging

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Delivery Box Packaging

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Desktop & Mobile Website 

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Thanks for scrolling!